Friday, January 24, 2014

Absorbine® to Support British Grooms Association Employment Survey

Absorbine is pleased to announce its support of The British Grooms Association (BGA) equestrian employment survey. The survey has been set up to help unveil the truth behind employment trends within the sector. As the professional membership association which represents the career interests of grooms, the BGA is urging all those who work with horses to come forward and have their say.


Two surveys, one targeted at grooms and the other to employers, have been compiled with the combined expertise of Georgina Brooke-Holmes of Coventry University and Sport England in partnership with BGA. Participants can opt to submit their answers anonymously to ensure that a true picture is generated.


Absorbine has generously donated two luxury hampers of their grooming and horse care products including world renowned ShowSheen and products from their Hooflex hoof care and muscle care ranges.  One hamper will be won by a participant in the grooms survey and the other by a participant in the employers survey.  There is also the opportunity for respondents to win a £100 cash prize.


Absorbine’s European marketing manager, Rachael Holdsworth said, “We are incredibly proud to support such a worthwhile survey, an extension of the long term support we have offered to the British Grooms Association over the past few years. The information will be invaluable to the BGA in taking further their excellent work supporting British grooms”.


Lucy Katan, Executive Director of the BGA, explained, “We are calling for grooms and employers to fill in our anonymous surveys to help us to build a realistic picture of the employment practices that are occurring right now. There have been several headlines about grooms and employers recently all of which raise concerning issues. For the BGA to make a real difference to the working lives of both grooms and employers we must first discover the real facts.”


Andrew Finding, Chief Executive of the British Equestrian Federation, commented: “We are pleased that the BGA is taking on this research project. Once again it demonstrates that they are leading the industry in this crucial area of work. We urge all of those that work with horses, either as a groom or an employer, to take time to fill in a survey.”


Filling out the surveys is easy. If you are a groom, freelancer, working pupil or apprentice please visit or you are an employer please go to  


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Wednesday, January 22, 2014

NEW - Magic Cushion Hoof Packing from Absorbine

NEW Hooflex® Magic Cushion® From Absorbine®

 W F Young Inc., manufacturers of the renowned Absorbine® range of grooming, hoof care, fly control and leather care products, have launched Magic Cushion® hoof packing to the UK market.  Magic Cushion hoof packing is a great addition to the trusted Absorbine® Hooflex® hoof care range, providing advanced levels of hoof care for performance horses especially in challenging conditions.

Hooflex Magic Cushion hoof packing is an efficient way to cool and cushion bruised soles and sore feet.  Thermographic tests show that the all-natural formula starts working to reduce heat in hooves in just one hour and the cleaning and cushioning properties help to keep soles in good condition, even under pads.

Hooflex Magic Cushion can be used on shod and barefoot horses.  It's sticky, spongy texture enables it to mould perfectly to the horse's sole. One application of Magic Cushion lasts up to 48 hours.

Magic Cushion is widely known to farriers in the US and Europe as a trusted and effective hoof packing.  Magic Cushion is formulated for use before and after athletic competition and under pads. It is a natural, capsicum free product and will not test positive in any equine discipline.

How to use Magic Cushion:

Step 1: Thoroughly clean all areas of the hoof using a hoof pick and if necessary, a stiff or wire brush. Magic Cushion must come into direct contact with the sole to be effective.

Step 2: Apply an amount of hoof packing to the sole sufficient enough to cover the entire sole and cleft of the frog half an inch in depth.

Step 3: If your horse has shoes on, put his foot own in sawdust or shavings to keep the hoof packing in place and to allow the liquid ingredients to be absorbed into the sole. If your horse is barefoot, you will need to wrap the hoof to keep the hoof packing in place. Replace every 24-48 hours.

Magic Cushion can also be packed under a pad for the duration of the shoes.

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