Absorbine USA and the Masterson Method - partners for muscles and joints

In the USA, horse owners have a long history of using muscle rubs and wrapping their horses' joints.

For over 120 years in the USA, riders and trainers have trusted Absorbine Veterinary Liniment - known as Absorbine Embrocation throughout Europe - to maintain their horses' muscles and joints.

Horses and riders selected for the USET endurance squad at WEG 2014

Absorbine have recognized over time that equine comfort takes a whole body approach.  As a result, they have teamed up with Equine Massage Therapist, Jim Masterson, creator of The Masterson Method in an effort to help educate horse owners on how they can more completely address stress in their horses’ bodies, leading to top performance and a great attitude.

The Masterson Method was established by Jim Masterson as a system in which horse owners learn to recognize and use the horse’s response to touch to find and release accumulated tension in key junctions of the body that most affect performance. In contrast to most traditional modes
of massage, it enables the horse to actively participate in the process of releasing tension. Jim has served as an Equine Massage Therapist for the 2006, 2008, 2010, 2012 and 2014 Unites States Equestrian Team (USET) Endurance Teams, and for equine clientele competing in FEI World Cup, Pan American and World Games competitions.

Jim Masterson endorses Absorbine muscle and joint care products as excellent components in an integrated strategy for maintaining comfort and performance. “I use Absorbine® supplements for muscles, joints, and hooves on a day-to-day basis to maintain my horses' over-all health and comfort,” Jim says. “I also use Absorbine® Veterinary Liniment on muscles and lower legs after they've been working hard.”

Absorbine and The Masterson Method are pleased to kick-off their partnership at the 2014 World Equestrian Games in Normandy, France, where Jim Masterson will be attending as the Official Equine Massage Therapist for the USET Endurance Team.

Through Absorbine USA's connection with Jim and the USET Endurance Team, Absorbine this year sponsored the Endurance Team selection trials for the USET Endurance Team at the 2014 World Equestrian Games. 

for further information visit www.absorbine.co.uk or www.facebook.com/AbsorbineUK.